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Pricing & Budget

Website Costs in 2026: What Does a Professional Website Really Cost?

January 14, 2026·6 min read

The question "How much does a website cost?" can't be answered with a single number — any more than "How much does a car cost?". Still, there are realistic ranges you can use as a guide before talking to agencies.

The three main factors that determine the price

  • Scope: a 3-page presence site costs much less than an online shop with hundreds of products.
  • Individuality: a website-builder template is cheaper than a fully custom design.
  • Extra features: appointment booking, multilingual content or automation increase the effort.

Realistic price ranges

For a simple, professional website with 1–5 pages, reputable quotes usually range from €700 to €1,500 one-time. For an online shop or a website with ongoing support (SEO, content, ads), monthly models between €250 and €900 are common, often combined with a one-time setup fee.

Much cheaper offers are usually templates without any real adaptation to your business. Much more expensive offers often only pay off for very large companies with complex requirements.

What to look out for

Ask specifically: is basic SEO included? Who maintains the content later? What happens after the project ends? A reputable quote answers these questions without dodging them.

At Clever Way Media, website projects start at a one-time €799 for the Starter Package — transparently itemized, with no hidden extra costs. For ongoing marketing and automation there are monthly packages from €530.

FAQ

Not necessarily — but very cheap offers are often unmodified templates with no real strategy behind them.

If ongoing support (SEO, content, ads) is included, yes — then you're paying for continuous work, not just the one-time build.

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